Music Industry Conference (MIC)
We’re putting together a free one-day Music Industry Conference (MIC) in Bellingham at Western Washington University on Sunday, May 17th, and we’d love to have your voice in the room! Our goal is to bring together musicians and people behind the scenes to talk and help each other grow. We’re looking for people who don't mind sharing their real-world experience and industry knowledge with the community. It’s an environment focused on open conversations and making the PNW music scene stronger.
AMP's Music Industry Conference is a space created to bring industry professionals to campus and allow students and community members to learn about the music industry. The MIC provides opportunities to connect and promote involvement in the industry through real-world experience that isn’t otherwise available at WWU. The program aims to foster a growth-centered learning environment and strengthen the Bellingham music ecosystem through dedication to networking.
AMP’s Music Industry Conference is an opportunity to bring industry professionals to campus and allow students and community members to learn about working in the music ecosystem.
- Make industry connections
- Learn more about the music industry
- Take steps to get involved in music as a career
- Learn from professionals with real-world experience
- Unique opportunity to strengthen
- Provide programming that isn’t otherwise available at WWU
Schedule:
10:00-11:15: Light Bites and Intros
Session 1 11:30-12:15
Whether it’s submitting demos, putting together a press kit, or learning how to market yourself, the landscape for emerging artists is always changing. Creatives must wrestle with new means of self-promotion and the shifting industry standards surrounding social media and AI. In this session, we will explore how creatives can have a successful relationship with PR and marketing, the function of labels in the modern age, different methods of self-promotion, and the value of physical media in the current industry landscape. Whether you’re interested in pursuing a career or just want to progress in your field, everyone, and I mean everyone, can benefit from understanding ways of getting heard—whatever that word might be!
Making music is the easy part; getting paid fairly is where things get complicated. Whether you're booking your first gig or signing your first contract, the music industry is full of fine print, handshake deals, and unwritten rules that can cost you if you're not prepared. This panel pulls back the curtain on the business side of the craft, giving artists the tools they need to advocate for themselves at every stage of their career.
We'll dive into the essentials: how to negotiate with venues and decode the door deals and contracts that determine whether you walk away with a check or a headache. we'll also discuss the various streams of income— from sync licensing to session work to teaching — that keep a career sustainable. Plus, the unsexy-but-essential stuff: taxes, money management, and how to start generating income from your art without giving it all away.
Whether you're just starting out or looking to level up, this panel is your roadmap to working smarter, protecting your work, and building a career on your own terms.
Music festivals are a growing phenomenon spanning the globe and a variety of genres. From DIY mini-festivals to Bumbershoot, festivals offer a unique way to connect with your community over music and expose yourself to new music. Come learn the ins and outs of the planning process behind music festivals. We’ll discuss the hundreds of decisions that are necessary to make that experience happen. From deciding a line-up, duration, and location to determining booking and promotion, music festivals are a huge undertaking and reap quite the rewards.
Breaking into audio and music production doesn’t always seem to follow a traditional path, so where do you even start? This session unpacks the realities of building a career in sound, from learning the basics at home without access to a studio to figuring out what gear is actually worth your money. We’ll explore how to find your first gigs in a non-linear job market, build a strong portfolio for studio work, and develop skills that lead to consistent, paid opportunities. Panelists will also cover when to stop working for free, how to set your own rates, and what it means to navigate industry structures like unions. It doesn’t matter if you’re aiming for live sound, recording, or production, this panel offers practical guidance on turning curiosity into a career path!
Session 2 12:30-1:15
What does success really look like in a creative career: monthly listeners, or lasting impact? And how do you hold onto your authenticity while building something sustainable over time? In an industry that constantly demands both innovation and output, creatives must learn how to tap into inspiration while also navigating the realities of business, branding, and leadership. This session explores the balance between artistry and strategy, from sustaining long-term creative health to executing a clear artistic vision across music videos and live performances alike. We’ll also dive into the evolving world of concert photography and visual storytelling, how to stand out, stay original, and adapt to a rapidly shifting creative landscape. Whether you’re refining your voice or leading a team, this conversation offers insight into built-to-last methods for creative fulfillment.
From living room shows to fully independent spaces, DIY and all-ages venues have long been the backbone of thriving music communities. This session dives into the fundamentals of creating and running DIY spaces, from house venue basics and booking practices to navigating logistics, safety, and community accountability. We’ll explore why these spaces matter, how they foster inclusion and artistic growth, and the real challenges of keeping them sustainable over time. Learn practical strategies for securing grants and funding, maintaining momentum without burnout, and building a scene that supports both artists and organizers. Whether you’re starting from scratch or looking to strengthen an existing space, this session is all about creating independent music spaces that can grow, adapt, and kick-ass for all ages!
Whether you produce your own music or mix and master other’s music, you should know what the industry looks like. This panel will explore the current state of the audio tech industry, giving a look behind the scenes of the music and shows we love. We will be looking into how the live sound industry works, where to get jobs, where to learn, and how to get the sound guy shout out at the end of any show. But building and maintaining relationships with bands and musicians is equally important to technical knowledge, learn how to connect with artists, venues, and other collaborators. Join us to get some insight on the production industry and get started on your career!
Everyone says networking and communication are the keys to success in the music industry, but how do we actually make that happen? In an industry often filled with introverted creatives, finding your “in” can seem difficult. This panel will discuss exactly that- how can you create a local network of music professionals to find work and experience? Is it simply knowing the right people that will get you in? What can you do to prepare yourself for applying for these positions? What is standard etiquette on approaching professionals in the music industry? We’ll discuss everything you need to know to hit the ground running in the booking and management side of the industry.
1:15-2:45: catered lunch and networking expo
Session 3 3:00-3:45
Getting a show on the road takes more than just great music, so how do you turn plans into a successful tour? This session breaks down the essentials of booking, planning, managing, and budgeting a tour, alongside the fundamentals of artist management and what it really means to support a project long term. We will explore how to build relationships, rethink networking as something more genuine than transactional, and navigate the challenges of coordinating schedules, finances, and expectations. Whether you are managing yourself or working with others, we will offer a practical look at building a team, staying organized, and turning in-person meets into live performances.
In a world of algorithms and endless scrolling, what role do radio and music journalism still play, and how are they evolving to stay relevant? This session explores the shifting terrain of both commercial and non-commercial radio, from staying on the air to building programming that connects with listeners. We will dive into the opportunities and challenges of online music journalism, questioning what is gained and lost in the digital age, and how writers and broadcasters can maintain credibility and voice. Plus, learn the essentials of promoting your work, from crafting compelling show posters to cutting through the noise online. Whether you are behind the mic, behind the scenes, or behind the keyboard, this conversation is all about staying visible, thoughtful, and impactful in a rapidly changing media ecosystem.
Being a woman in music can feel like both a blessing and a curse. In an industry that can seem to be stacked against you, how do you create space for yourself? This panel will feature some local powerhouses of women in music discussing topics central to navigating the industry as a woman. Whether you’re a performer, audio engineer, booker, or work in any other side of the industry, come learn about self-advocacy, assertive communication, and the fruits of collaborating with other women, so next time you’re confronted with a pretentious male musician asking you to shrink yourself, you know exactly how to stand up for yourself and take up space!
Which is scarier, the walk out to stage, or walking into that internship? Do you ever find it hard to make lasting friendships in the industry? And what are you allowed to do (legally or otherwise) when there’s an evil, bad dude in your band or at your show? Well, ask no further questions – please, we’re running out of room! - because this panel has it all. Learn how to navigate the coffee-running, internship early days, make connections along the way, and how to reduce harm in every interaction. If you are anyone seeking a platform, this course can help you get started in a way that seeks to build independent and sustainable music communities.
4:15-5:00: closing session action plan
Speakers:
Christopher Walker (he/him)
Christopher Walker is a composer, performer, sound engineer, and music organizer active in spaces for arts nonprofits, radio, education, festivals, clubs, and other venues.
Through both his professional and scholarly output, Christopher maintains an actionable research agenda focused on deconstructing white supremacist frameworks within cultural institutions. He serves as Development Director for The Vera Project and further administrates an annual chamber music series with Emerald City Music across the Puget Sound. His current active musical project is the avant-pop duo Other People’s Energy with composer-improviser Celia Hill.
Since 2017, Christopher has produced a weekly two-hour radio program called TONOTOPICALIA on KUZU LP-FM with co-host Louise Fristensky. The broadcast highlights contemporary composition along with new releases of genre-blurring popular music and has garnered an avid international following.
Christopher is a proud member of The Recording Academy (GRAMMYs), American Composers Forum, Jazz Education Network, ASPA, and ASCAP.
Jasen Samford (he/him)
Jasen Samford spent nearly a decade as employee #2 at DistroKid, where he built the company's artist support and education operations from the ground up. During that time he worked with independent artists, major labels, and everyone in between, developing a deep understanding of how music moves through the digital ecosystem and what it actually takes to get heard.
He now runs an independent music distribution consulting practice, helping artists navigate distributor disputes, royalty recovery, and direct-to-fan strategy. He also founded Gatefolded, a platform designed to help artists share music privately and exclusively with fans, collaborators, and press without relying on algorithms or gatekeepers.
Based in the Seattle area, Jasen remains an active participant in the local music scene and is passionate about helping working musicians understand the systems that shape their careers.
Jessica Toon (she/her)
Jessica has dedicated her career to developing audience and supporting creative communities through mission-driven arts and culture organizations. She currently serves as Senior Executive Director of the Recording Academy (GRAMMY Awards) across the Pacific Northwest; is an active mentor and public speaker; is a Board member and Advisor to several organizations; and is serving a mayoral appointment as Vice Chair of the Seattle Music Commission, where she advises the City and its lawmakers on music, arts, and nightlife-related policy and legislation.
Previously, she co-owned and operated an independent record label; served as Chief Marketing and Communications Officer for the Seattle International Film Festival (SIFF); was recruited as Head of Marketing and Audience Development to lead the strategic brand and growth initiatives for Paul Allen’s Experience Music Project, successfully pivoting the brand to Museum of Pop Culture (MoPOP); and has worked with multiple private clients to develop and manage their creative investments and philanthropic initiatives across the arts.
Katie Gray (she/her)
Katie Gray is a radio professional, musician, and community music organizer whose career centers on building access to music from the airwaves to the stage. She currently works at KUGS, the student‑operated station here at WWU, and has held nearly every role in radio from maintenance engineer and producer to on‑air talent, operations, and management at stations including KUGS, KAFE, KGMI, KZAX, and KISM, with a strong foundation in community radio. As a musician and songwriter, she has worked across pop, jazz, rock, and indie genres, and is most recently focused on a hyper‑pop dance project. Katie has also produced events ranging from DIY shows to large‑scale productions of up to 5,000 people and previously served as Executive Director of Make.Shift, a nonprofit all‑ages music venue and art space.
Nancy Chang (she/they
Nancy Chang built a career on helping young people create the community that they want to thrive in. She began her journey as a teaching artist in 2002, and worked in a variety of roles, e.g. City of Redmond’s Old Fire House Teen Center / All Ages Venue (2003 – 2014), co-founded and co-directed Skate Like a Girl (2005 – 2018) where she started the Youth Employment Skateboarding Program and served as the executive director of Reel Grrls (2014 – 2019) starting programs like the Learning Immersive Technology (LIT) and worked at Arts Corps (2019) supporting their summer programs e.g. the Residency, Arts Liberation Leadership Institute.
During the pandemic, Nancy pivoted out of arts and culture to work on federally funded state and national issues, e.g. digital equity, climate action, and resilience. She currently is focused on Modern Asian Diaspora Experience, and serves as an advisor to the Creative Economy Finance Network, Washington State Black Legacy Institute / Seattle Griot Project
Nikko Van Wyck (he/him)
With 16 years of both professional & DIY touring, 8 years in music journalism, 7 years in music distribution, and current Executive Director of Make.Shift Art Space, Bow-Edison based Nikko Van Wyck has seen just about everything the industry can throw at young and developing creatives.
A WWU alumnus, Nikko grew up catching shows and performing in venues like The Vera Project, The Old Firehouse, and Make.Shift, and now tours professionally with Ya Tseen (Sub Pop). He also wrote for Bellingham's own What's Up Magazine, working to highlight local musicians and new venues and bars in town. Over the last 3 years, Nikko has worked alongside the National Association of Broadcast Employees and Technicians (NABET-CWA) to help organize labor in the radio and streaming industries.
DeVon Manier (he/him)
DeVon Manier is a seasoned professional with over two decades of experience in operations, talent management, and event logistics. As the visionary behind Sportn’ Life Music Group, he has successfully managed the careers of diverse artists, coordinated large-scale projects, and cultivated lasting relationships across the entertainment industry. Additionally, he co-founded Sportn’ Life Records, a pivotal force in Seattle’s independent Hip Hop scene, where he oversaw artist development, record releases, and strategic partnerships. Under his leadership, the label has become a strong and important piece of the community, known for its influence and regional reputation.
With a strong commitment to excellence and a proven track record in leadership and logistics, DeVon has been instrumental in shaping the careers of artists and advancing the independent music scene. His adaptability, organizational prowess, and customer-focused mindset have made him a trusted leader in the music industry. He continues to be dedicated to creating meaningful opportunities for artists and driving innovative projects that resonate with audiences worldwide.
Johnny Nails (he/him)
Ryan Leyva, also known as Johnny Nails, is a Seattle-based artist, producer, multi-instrumentalist, and audio/mix engineer. Working primarily out of his personal studio, ExEx, in Fremont, Ryan has built a reputation for his versatility and collaborative approach across a wide range of genres.
Ryan is deeply embedded in Seattle’s music community, contributing not only as a creator but also as a mentor and collaborator dedicated to fostering the next generation of artists
Mike Young
Mike Young is a working artist, creative economy organizer/planner, and a full-stack software engineer, with 20 years of experience planning events and crafting equitable strategies to bolster sustainable livelihoods for artists.
As a musician, poet, and small press publisher, he has played and organized 400+ shows all across the US, from backyards to large concert halls. His band Clementine Was Right's third LP, Tell Yourself You're Going Home, was named a Top 40 Rock Record of 2024 by Paste Magazine. The band has been featured in Stereogum, Paste, Brooklyn Vegan, and more. His writing and publishing work has been featured in the New York Times, VICE, BOMB, The Poetry Foundation, Best American Poetry, and many more. He is one of the lead organizers of Blucifer's First Rodeo, a new artist-led festival in Denver, CO that will debut with 180 bands in late July.
As a writer/researcher with Creative Startups and co-founder of the Creative Economy Finance Network, he has raised $4M+ in grant funding and earned revenue, written comprehensive economic development plans for the State of New Mexico and City of Sacramento, and is currently advising the State Treasurer's Office of California and the Washington State Department of Commerce on creative economy financing strategies.
As some dude who grew up with garbage bag curtains on the third floor of an apartment built for railroad workers in rural Northern California, his adulthood stacks of 1099s have paved a life of hustling to open up more opportunities for more people to make more art. What he loves most is to empower working artists to achieve ownership stakes in the communities where their labor makes for stronger economies and brighter reasons to live.
Jonah Marks (he/him)
Independent singer-songwriter and rapper Jonah Marks recently released his debut album, POEMS (May 1), a deeply personal project rooted in community and human connection.
After spending more than a decade working behind the scenes in artist management and concert production, including booking shows at WWU, Jonah Marks is turning his focus to his own career as an artist.
Jonah will celebrate POEMS with a release show at Sunset Tavern in Seattle on May 15.
Craig Jewell (he/him)
Craig Jewell is a Bellingham-based venue owner, talent buyer, and live event producer with nearly two decades of experience in the music industry. A graduate of Western Washington University (2009), he earned a degree in Communication with a minor in International Business.
Craig became co-owner of Wild Buffalo House of Music in 2008 and has served as its talent buyer and manager ever since, helping establish it as one of the Pacific Northwest’s premier independent venues. He has also booked talent for Summer Meltdown Festival and a variety of other festivals and concert series.
In addition to his venue work, Craig is a strategic partner at VenuePilot and co-owner of The Den, a community-focused bar in downtown Bellingham. He is actively involved in the local arts and business community, serving on boards including the Downtown Bellingham Partnership, the Washington State Nightlife and Music Association, Upfront Theatre, and the Bellingham Tourism Commission.
Outside of his professional work, Craig is a lifelong musician who has played in numerous bands over the past 20 years, driven by a deep and enduring love for live music.
Britt Lunniss (she/her)
Britt Lunniss is a Seattle-based freelance entertainment photographer and journalist. You can find her in basement venues, festivals, and haunted theaters across the city. Britt has degrees in Sociology and Music from Pacific Lutheran University, as well as an M.A. in Sociology from UMass Boston. Her photos, album reviews, and band interviews can be found in publications such as The Stranger and The Inlander. Favorite artists she’s covered include Grace Jones, Taylor Swift, Chappell Roan, and Ru Paul. Britt’s art is inspired by drama — bold colors, high contrast, movement, and lots of *glitter.* Dedicated to the craft — Britt once broke her ankle while on assignment, continued shooting, and then drove herself to the ER. When not working, she enjoys stand-up comedy, true-crime podcasts, being witchy, and singing to her dog, Selena. Find her work at britttakemypic.com and on Instagram @britttakemypic.
Rob Achin (he/him)
Rob Achin is a Booking Coordinator at The Crocodile in Seattle. His current position includes offer-writing, calendar oversight, and liaison to other venue departments. Rob started his career in music in Boulder, CO, hanging posters and handing out flyers for the local venues. Before moving to Seattle, he previously worked on the booking agent side of things at Madison House (now a part of Dynamic Talent). He is an avid home cook and has traveled all over the country to see Phish.
Nick Duncan (he/him)
Nick Duncan is the A&R Manager at Seattle-based independent record label Sub Pop Records, where he has been responsible for signing artists like Frankie Cosmos, Orville Peck, Telehealth, and more. Nick is a lifelong Seattleite and got his start in music as the music director at KUGS FM in Bellingham, WA, before joining Sub Pop in 2013.
Abby Rose Linn (she/her)
Abby-Rose Linn is the bookkeeper at The Vera Project in Seattle, Washington. She grew up in Shoreline, Washington, and began playing guitar and writing songs at age 12, quickly realizing she wanted a career in music.
In high school, she became the go-to person for helping friends arrange the logistics of their gigs. When a friend suggested she consider artist management, a lightbulb went off leading her to pursue a degree in music business. During school, she discovered a passion for the organizational side of the industry, especially loving spreadsheets and contracts.
After graduating at the start of the pandemic in 2020, Abby-Rose joined The Vera Project in 2022. There she began working in show production and later booking bands. In 2025, she returned to school to study accounting and transitioned into managing finances at Vera, a role she finds extremely rewarding.
With a third venue on the horizon, Abby-Rose is excited about the opportunities ahead and the continued growth of the community she supports.
Juliet Daniel
Juliet Daniel is a singer-songwriter raised in Sonoma County, California, now based in Seattle. Her music sits at the intersection of alt pop and soft emo: coming-of-age, end-of-summer, sweetly falling apart. Drawing from alt rock, indie, and electronic influences, her songs trace the tensions of early adulthood: career pressure, identity, and the cost of holding yourself together for too long.
Her latest releases have earned placements on Spotify editorial playlists including "All New Pop" and Apple Music's "New in Alternative." She has performed at Capitol Hill Block Party, shared stages with Stela Cole and Fiji Blue, and she makes her Bumbershoot debut this summer.
A Stanford-educated former tech professional turned full-time independent artist, Juliet speaks from experience on maintaining a creative practice, navigating the festival circuit, and what it means to build a music career as a woman doing it independently.
Aedan Humphreys
Music is everything in my life. It’s how I decompress from stress, how I connect with people, how I have fun, and so much more. I grew up attending concerts and playing in bands, and even recorded myself and others, but once I got to Western, everything picked up. I completed the studio recording minor through Fairhaven and quickly started recording bands in studios, but came to the reality of needing money to do the things I loved. This pushed me into live audio, and this is where I’ve mostly lived since, though I still do a lot of recording, mixing, and production for various projects. All that said, while I’m very much focused on the audio side of events and music, I advance events with promoters and project managers, and have worked in many of the various positions in a festival setting. These days, I work in a multitude of venues in various cities, work for production companies that do everything from corporate gigs to festivals, and tour with bands in the US.
Expo Partners
The Blue Room
The Blue Room is an all-ages music & arts venue located in the heart of Downtown Bellingham. We offer a space that prioritizes the local performing arts community, and provides a platform for artists, creatives, and entrepreneurs of all kinds. The Blue Room hosts a wide variety of events, including live music, dance, comedy, benefit shows, and more!
Wild Buffalo
Wild Buffalo House of Music was founded by John Goodman. He is a musician and a community-minded person who wanted to create a venue in Bellingham that would provide a place for local musicians and a cultural center for people to experience the live music scene. Since then, Wild Buffalo has grown into a local cultural icon. John’s vision has been realized, and Wild Buffalo has become the most preeminent music venue in the area. Recently, John has moved on to other projects and has passed the torch on to us. We are proud to carry on the ideals of promoting live music, supporting local musicians, and providing a safe and fun place for people to come and experience art. We will continue to bring a variety of musical styles to the stage and work closely with local musicians to foster a fun, safe environment for people to enjoy.
Vera Project
The Vera Project is an all-ages nonprofit space dedicated to fostering personal and community transformation through collaborative, youth-driven engagement in music and art. A music venue, screen print shop, recording studio, art gallery, and safe space for radical self-expression, VERA is a home to Seattle’s creative community.
Make.Shift
Make.Shift empowers, supports, and creates opportunities for local artists and musicians in Whatcom and Skagit Counties. We prioritize marginalized and underrepresented creatives. Make.Shift runs an all-ages art gallery and music venue, affordable art studios and band practice spaces, weekly workshops, and a low-power community radio station, KZAX 94.9 FM. We want to live in a world where art is essential, music is life, and weirdos are always welcome!
Audio Technology Music and Society Minor
This minor provides study in audio recording techniques, augmented by the study of music and music’s role in our society as entertainment, as cultural representation and as a tool for social critique. Bridging the practice of making music with communicating music in the wider society, students are invited to link their interests drawing on resources from all over campus. Open to All WWU students (You do NOT need to be enrolled in Fairhaven College to be considered for this minor.)
AA/EO.
This event is intended for all participants, including those with visible or non-apparent disabilities. For disability accommodation(s) please contact Ava at amp.concerts@wwu.edu. Advance notice is appreciated and sometimes necessary to arrange for some accessibility needs.
The Viking Union, or VU is on north campus between the plaza with the red sculpture and the Viking Commons dining hall. The Viking Union is an ADA-accessible building. Button activated entrances are located on the southeast side and northwest side of the building near Garden Street. Elevators provide access to all levels. All-gender bathrooms are located on the 3rd floor (VU 351 and 353) and the 7th floor (VU 715 and 716). All-gender AND ADA-accessible bathrooms are available on the 7th floor (VU 714 and 717). There is a quiet Meditation Room on the 7th floor of the VU. Please refer to the Campus Map and select the ‘Accessibility’ filter for information about the nearest accessible doors, elevators, walkways, routes, and parking spots. This event will include many different spaces in the building. Descriptions and details for each room can be found on the Viking Union spaces page.
MIC Planning Committee:
Erica Richardson (they/them)
Logistics and Marketing
Area of interest: Music Production & Artist, Event/creative Production, Creative Agency work
Sylvia London (they/them)
Co-Director
Area of interest: Management, A&R, Creative Direction, Booking
Ava Gedicks (she/her)
Co-Director
Area of Interest: Booking, Management, Creative Direction
Tyler Dick (he/they)
Local Networking Coordinator
Area of Interest: audio technology/production, sound design, and event planning/booking
Eleanor Winkley (she/her)
Marketing Coordinator
Area of Interest: marketing and communications
Mia Cole-Daum (she/her)
Lead Panel Coordinator
Area of Interest: booking/event planning, production/composition/performance
Eleanora Bunn (she/her)
Panel Coordinator
Area of Interest: management and production
Lily Nelson (she/her)
Marketing Coordinator
Area of Interest: Marketing
Ijomi Houston (they/them)
Visual Designer
Area of Interest: music journalism, design, marketing
Ellie Dane (All Pronouns)
Logistics Coordinator
Contessa Tripodi (they/them)
Panel Coordinator
Area of Interest: production, composition, and music education
Blake Stout (Any Pronouns)
Panel Coordinator
Area of interest: Production, composition, sound design